When you operate a dine-in family restaurant, boosting profits is one of the most important things to consider to keep your establishment operating well. One of the most common ways to make money is to encourage drink sales, since this costs your restaurant very little but is a massive markup when customers buy the additional beverages.
Here are some non-food ways to boost profit in your dine-in family restaurant so you can keep your customers happy and keep your sales going strong. Some of these ideas have an initial investment to them, but will pay for themselves and then some after a short time.
Install arcade-style games or toy vending machines
Consider installing a small arcade or vending machine area in your dine-in family restaurant near the entrance or bathrooms so children and adults alike can spend their time — and spare change — in a fun way while waiting for their food to arrive. Patrons who come in only seeking a beverage or a quick side of fries can also use the arcade, so you can draw in the younger teenager crowd and make more money while you're at it.
Install television sets
Putting a TV in your dine-in family restaurant will entertain groups of people who come in and allow them to feel comfortable staying while they dine. The longer they stay, the more likely they will be to order more drinks for the table, more appetizers for the kids, or to stay for dessert. Televisions can especially be beneficial during sports events because families who are into sports but don't want to go to a sports bar can bring their money to your establishment instead.
Install outdoor dining
If you want to make room for more patrons in your dine-in family restaurant, consider adding outdoor dining to your restaurant. This way, you can have whole families outside where their children can have more room to enjoy themselves and you can seat more patrons at once. The more customers you can bring in at once without spending a lot of money on renovations, the more profits you can potentially make in a faster amount of time.
You can do many different things to help make your dine-in family restaurant more successful, and you don't have to spend a lot of money to do so. You can simply make a few small changes and your restaurant can start turning more profits without doing anything food-related like raising prices.